Keywords Setup

Keywords are the foundation of finding good leads. The better your keywords, the better your leads.

Accessing Keyword Settings

Go to Projects → Select your project → Keywords tab

[SCREENSHOT: Project keywords page]

Adding Keywords Manually

Click "Add Keyword" and enter phrases your ideal customers might use.

Good Keywords

"looking for [your category]"
"best [your category] tool"
"alternative to [competitor]"
"[problem you solve]"
"recommend a [your category]"
"need help with [your category]"

Keywords to Avoid

Single generic words like "software" or "tool"
Your own product name (you'll just find yourself)
Super broad terms with millions of results

AI Keyword Suggestions

Click "Generate Keywords" to let AI suggest keywords based on your product description.

The AI analyzes your product and target audience to suggest:

Buying intent phrases
Problem-based keywords
Competitor alternatives

Review each suggestion and add the relevant ones.

[SCREENSHOT: AI keyword suggestions modal]

Keyword Types

General Keywords

Buying intent phrases that indicate someone needs a solution.

Examples:

"looking for a project management tool"
"best CRM for small business"
"need help automating emails"

Competitor Keywords

Names of competing products. People searching for these are actively shopping.

Examples:

"Notion alternative"
"cheaper than Asana"
"switching from Monday.com"

Both types are valuable. Competitor keywords help you find people actively comparing options.

Managing Keywords

Editing Keywords

Click the edit icon next to any keyword to modify it.

Removing Keywords

Click the X or delete icon to remove a keyword.

Remove keywords that:

Only generate low-scoring leads
Are too broad
Aren't relevant to your product

Keyword Performance

Over time, you'll notice which keywords generate the best leads. Double down on what works.

[SCREENSHOT: Keyword list with add/remove options]

Keyword Limits by Plan

| Plan | Keyword Limit | |------|---------------| | Starter | 5 keywords | | Pro | 15 keywords | | Agency | Unlimited |

Need more? Upgrade your plan in Settings.

Best Practices

See How to Pick High-Converting Keywords for advanced strategies.